How the world works!

Most folks I know have never bothered about the synthetic chemicals in their food nor about the residues that are causing such a havoc in our health! But the moment one of us from this side of the agriculture goes to talk there are so many questions about the veracity, organicity, etc!
How funny, eh??
Where was all this prudence till yday? No, am not complaining bcos the activists and sustainable protagonists are being questioned but the lack of rationality amazes me!
But just go back a bit and observe. Have we ever bothered to rake our brains about how come an end product from same source be as starkingly different as jaggery and sugar? Whats refined? Hows the oil so colorless and what shud it have or not have??
Hmm, we are people who fall for the advt by line of “ real lemon” in a washing soap and “no fruit juice or pulp. Only artificial flavor” in Lemon juice or squash:-)
How it all works, eh!!
see this for eg: http://www.hindustantimes.com/Hardly-farm-fresh/Article1-642039.aspx
(hat tip:KK)