Ananthoo's updates

When all trees have been cut down, when all animals have been hunted, when all waters are polluted, when all air is unsafe to breathe, only then will you discover you cannot eat money. - Cree Prophecy

Sunday, June 01, 2008

Follow the market

Bottom line first: every body follows the market!
Just check out who all were here recently. Jackie Chan, Jeffery Archer, just about every body whose is somebody is here! Did u wonder why this influx of celebrities? Simple, Market. That’s why the bond was eyeing aiswarya rai then and many Hollywood stars wink here too often these days.
It’s the 1 billion pair of eyes that they all eye! Ok, you shall come back saying some 30% is BPL and do u think that’s a market. You are free to offset even another 40 % . Even then the remaining 30% is biiiiig..when the pager (remember those small bleeping nonsense that was considered a technological revolution a decade and half back?) was introduced in India the penetration in US was >50% and in a year from then India had 1-2% penetration and was way above US in numbers sold!
That’s the market they are all eyeing. So you will see Archers selling books, Chans movies, Channels soaps, FIFA soccer, politicians their countries and while we will be lying and watching all this glory and imagining what a country we have become. Meanwhile China wud have laid roads (literally) and taken the real cake.

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